Why this exists

Ownership is power. We make it easier to see who holds it.

When you shop at a store, eat at a restaurant, or visit a clinic, your money rarely stops there. It travels up a chain of ownership most people never see.

Ownership shapes the things you actually notice: prices and fees, staffing and service, quality, and whether a business is run for the long haul or for a quick resale. But the company you interact with is often just a brand name sitting in front of layers of holding companies. This site exists to make that chain visible, so you can make more informed decisions about where your money goes.

What we do

When you search a brand, AI investigates the structure of the business and private equity involvement via public records. When it's done, AI drafts an ownership profile: a plain-English summary of its findings and the evidence behind it, with linked sources you can check yourself.

We built it this way because the alternative — a small team manually researching every brand by hand — couldn't keep pace with how often ownership actually changes. AI reads the same public filings, registries, and disclosures a careful researcher would; it just does it at a scale one person couldn't.

How we operate

• Information, not accusations. We report what the records show. Findings are evidence, not legal claims.
• Don't know? Say so. If the records don't establish ownership, we don't guess, and we don't treat lack of data as proof a business is independent.
• Transparently sourced. Every ownership profile links straight to the evidence it was built from, so you can check the facts yourself rather than take our word for it.
• Responsible AI use. We only use AI where it does something a person can't do at this speed and scale: reviewing public records in seconds instead of hours. It's a tool for the research, not a shortcut around it.
• No corporate sponsors. We don't take payment, gifts, or affiliate fees from any business that appears here. Our goal is consumer empowerment, not brand marketing.

Knowing who owns a business doesn't tell you it's good or bad. It tells you who benefits from your spending, so you can decide where your money goes.

This site offers information, not legal or financial advice. Ownership can be complex and can change without much public notice; AI research can also miss context a human researcher might catch. If a decision really matters to you, confirm it against the linked primary sources — and if something looks wrong, tell us.