Ownership profile
Who owns Pact?
Pact, the organic cotton clothing brand, is a privately held company owned and controlled by Revelry Brands, a growth-stage private equity firm based in Boulder, CO, which acquired it in December 2011; a minority stake is also held by Sunrise Strategic Partners, a vehicle co-founded with private equity firm Trilantic North America.
Ownership profile
Pact
Wear Pact, LLC
Evidence (9)
Sunrise Strategic Partners lists PACT on its active portfolio page, with Pact led by Brendan Synnott.
https://www.sunrisestrategicpartners.com/portfolio/pact/The operating legal entity behind the Pact brand is Wear Pact, LLC, which holds all USPTO trademarks for the PACT mark.
https://trademark.justia.com/owners/wear-pact-llc-2935861Sunrise Strategic Partners, LLC announced a minority investment in PACT Apparel in 2016; Sunrise was co-founded by Steve Hughes and Trilantic North America, a leading private equity firm.
https://www.prnewswire.com/news-releases/pact-apparel-receives-minority-investment-from-sunrise-strategic-partners-llc-300226042.htmlTrilantic North America, a co-founder of Sunrise Strategic Partners, is described as a private equity firm focused on control and significant minority investments in North America managing aggregate capital commitments of $5.7 billion.
https://www.trilanticnorthamerica.com/news/pact-apparel-receives-minority-investment-from-sunrise-strategic-partnersRevelry Brands, described as a Boulder-based investment firm focused on growth-stage private equity for consumer products, acquired PACT Apparel, Inc. in a transaction that closed December 21, 2011.
https://www.prnewswire.com/news-releases/revelry-brands-acquires-pact-apparel-inc-136069748.htmlPitchBook lists Wear Pact's financing status as 'Private Equity-Backed' and ownership status as 'Privately Held (backing)', with investors Revelry Brands and Sunrise Strategic Partners.
https://pitchbook.com/profiles/company/53533-90Mergr lists Pact as owned by private equity investors Revelry Brands and Sunrise Strategic Partners, headquartered in Boulder, Colorado.
https://mergr.com/company/wear-pactPact Apparel is described as a private company, not publicly listed, controlled by Revelry Brands and led by CEO Brendan Synnott.
https://wellyhub.com/who-is-pact-owned-by-distinguishing-between-apparel-and-packagingCBInsights categorises Revelry Brands as a Private Equity firm focused on growth-stage investments in natural foods and consumer products.
https://www.cbinsights.com/investor/revelry-brandsWhat's uncertain
- No post-2021 funding round or ownership-change press releases were found; the Revelry Brands controlling stake and Sunrise minority stake have not been confirmed updated or exited as of the investigation date (2026-09-27).
- The exact current equity split between Revelry Brands and Sunrise Strategic Partners is not publicly disclosed.
- Sunrise Strategic Partners' portfolio page does not include a dated 'as of' timestamp, introducing mild staleness risk.
- The input 'pact' is moderately ambiguous — it also maps to Pact Group Holdings Ltd (ASX: PGH), an unrelated Australian packaging company; this investigation covers the US apparel brand only.
- Revelry Brands does not maintain a public-facing portfolio website, limiting direct corroboration of its current controlling-stake status beyond the 2011 acquisition press release and secondary aggregators.