Ownership profile
Who owns Quince?
Quince (legal name: Last Brand, Inc.) is a privately held, venture-backed DTC e-commerce company; it is owned by its co-founders and institutional venture capital investors led by ICONIQ Capital — no private equity buyout firm has been identified as a controlling or minority owner.
Ownership profile
Quince
Last Brand, Inc. (DBA Quince)
Evidence (10)
Quince closed a $500 million Series E round in March 2026 led by ICONIQ Capital at a $10.1 billion post-money valuation
https://techcrunch.com/?p=3101620The Series E was also joined by Baillie Gifford, Basis Set Ventures, DST Global, Marcy Venture Partners, Notable Capital, Wellington Management, and WndrCo
https://www.axios.com/pro/all-deals/2026/03/11/axios-pro-premium-first-lookQuince is a privately held company, not listed on any stock exchange, and is not a public company
https://en.wikipedia.org/wiki/Quince_(company)Quince was founded in 2019 as Last Brand and publicly launched in October 2020 under the Quince brand name
https://en.wikipedia.org/wiki/Quince_(company)Quince's legal registered name is Last Brand, Inc., doing business as Quince
https://www.crunchbase.com/organization/QuinceICONIQ Capital also led Quince's Series D ($200 million at $4.5 billion valuation) in July 2025
https://news.crunchbase.com/e-commerce/iconiq-investment-doubles-quince-valuation/Last Brand, Inc. is the parent company of Quince.com, confirmed in court filings related to the restaurant trademark dispute
https://sfist.com/2025/01/14/quince-the-restaurant-and-quince-the-e-commerce-site-have-settled-out-of-court/Quince is majority-owned and controlled by its co-founders — Sid Gupta (CEO), Sourabh Mahajan (CTO), and Zunu Mittal (President) — with no parent company or controlling shareholder reported as of September 2026
https://startupbootedfinancial.com/who-owns-quince/Earlier backers include Founders Fund, 8VC, Basis Set Ventures, Insight Partners, and DST Global
https://en.wikipedia.org/wiki/Quince_(company)ICONIQ Capital is a venture/growth equity investment manager, not a traditional leveraged-buyout private equity firm
https://en.wikipedia.org/wiki/Iconiq_CapitalWhat's uncertain
- ICONIQ Capital operates both growth-equity (VC-style) and private equity vehicles; it led both the Series D and Series E rounds, but no source characterizes this as a leveraged buyout or PE-style controlling stake — pe_involvement is scored 'none' on this basis, but with moderate rather than high confidence.
- Exact founder equity percentages and institutional stake sizes have not been publicly disclosed; the founders are reported to retain majority control but this has not been independently verified via SEC or state filings.
- The search result on Tracxn (Quince acquired by Lion Brand, Portland, 2023) refers to a different company — Quince & Co., a hand-knitting yarn brand — not the quince.com e-commerce retailer investigated here.
- No SEC EDGAR Form D or state registry filing for Last Brand, Inc. was located and reviewed directly; entity verification relies on Crunchbase and court records.
- Insight Partners, listed as an early backer, does operate traditional PE funds in addition to growth equity; however, no source identifies it as a controlling or majority owner.