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Ownership profile

Who owns Red Bull?

Red Bull is owned entirely by two founding families — the Thai Yoovidhya family (~51%) and the Austrian Mateschitz family (~49%) — through the privately held Red Bull GmbH; no private equity firm has any known stake.

Ownership profile

Red Bull

Red Bull GmbH

Ownership chainRed Bull (consumer brand) › Red Bull GmbH (Austrian operating & holding company) › Chalerm Yoovidhya / TC Agro Trading Company (51%) — Yoovidhya family, Thailand › Mark Mateschitz (49%) — inherited from founder Dietrich Mateschitz
Report last updated2026-09-27 · cached

Evidence (8)

strong secondary signal · 2026-09-27

Mark Mateschitz inherited his father Dietrich's 49% stake in Red Bull GmbH following Dietrich's death in October 2022.

https://en.wikipedia.org/wiki/Mark_Mateschitz
strong secondary signal · 2026-09-27

Wikipedia lists current owners of Red Bull GmbH as Chalerm Yoovidhya (51%) and Mark Mateschitz (49%) — both individuals, not PE funds.

https://en.wikipedia.org/wiki/Red_Bull_GmbH
strong news · 2025-11-17

On May 31, 2025, Chalerm Yoovidhya transferred his personal 2% stake in Red Bull GmbH to Fides Trustees SA (a Geneva-based trust company), as confirmed by documents filed with the Regional Court of Salzburg, making the Yoovidhya family's stake equal to the Mateschitz family's 49%.

https://www.pitdebrief.com/post/sale-of-chalerm-yoovidhyas-personal-red-bull-gmbh-stake-potentially-linked-to-horners-dismissal-from-f1-team/
strong secondary signal · 2025-07-10

Red Bull GmbH is a privately held Austrian multinational conglomerate company, headquartered in Fuschl am See, Salzburg, Austria.

https://en.wikipedia.org/wiki/Red_Bull_GmbH
strong news · 2025-07-10

Red Bull GmbH was co-founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, with each taking a 49% stake and Chalerm Yoovidhya holding the remaining 2%.

https://www.planetf1.com/news/red-bull-ownership-change-hints-at-possible-root-of-christian-horner-axing
moderate secondary signal · 2026-09-27

No private equity acquisition, majority stake, or recapitalization of Red Bull GmbH by any PE firm was found in any public source.

https://en.wikipedia.org/wiki/Red_Bull_GmbH
moderate secondary signal · 2026-09-27

Red Bull Ventures is Red Bull's own corporate venture capital arm, founded in 2025, investing outward in third-party companies — it is not a PE fund that owns Red Bull GmbH.

https://pitchbook.com/profiles/investor/818995-96
weak secondary signal · 2020-05-11

The ultimate parent undertaking of Red Bull UK Ltd is listed as Jerrard Co. Ltd, a company registered in the British Virgin Islands, consistent with a family holding structure rather than PE ownership.

https://www.wikicorporates.org/wiki/Red_Bull_GmbH

What's uncertain