Ownership profile
Who owns Veblenist?
Veblenist is a small, privately owned LLC based in Chicago, Illinois, founded in 2017 by an individual named Howard Riady; it has no known private equity involvement.
Ownership profile
Veblenist
Veblenist LLC
Evidence (6)
The legal operating entity is VEBLENIST LLC, with a registered address at 1229 N. North Branch St., Suite 121, Chicago, IL 60642.
https://veblenist.com/pages/returnsThe VEBLENIST trademark (Registration No. 5566562) is owned by an individual, Howard Riady, filed in February 2017 and registered; no corporate or PE assignee appears in the trademark owner history.
https://trademarks.justia.com/873/32/veblenist-87332683.htmlZoomInfo lists Veblenist as a private company with fewer than 10 employees and revenue under $5M, founded in 2017.
https://www.zoominfo.com/c/veblenist-llc/464552108Veblenist's own About page describes it as a Chicago-based manufacturer of watch accessories founded in 2017, with no mention of investors, parent companies, or corporate affiliates.
https://veblenist.com/pages/aboutNo press releases, news articles, PE portfolio pages, or SEC filings linking Veblenist to any private equity or venture capital firm were found.
https://veblenist.com/pages/aboutA WatchUSeek forum user who communicated with the company noted 'Harold' (likely a variant rendering of Howard) as the owner/person responding to emails, consistent with individual ownership.
https://www.watchuseek.com/threads/veblenist-watch-straps-doubt.5427819/What's uncertain
- Trademark ownership by Howard Riady as an individual was confirmed via Justia/USPTO records dated at registration (2018); no subsequent assignment to a corporate entity was found, but USPTO assignment records were not exhaustively checked.
- Illinois Secretary of State business registry was not directly queried; the LLC designation comes from the company's own returns page.
- The company is very small (1–10 employees) with no public filings; absence of PE evidence reflects limited public footprint, not a confirmed clean bill of ownership.
- ZoomInfo and RocketReach data may be stale or inaccurate for very small private companies.